Thursday 14 August 2014

How a blog shaped the Planetshire University (PU) Model (v2) | Sustainability in the curriculum as a driver of reputation enhancement and stakeholder engagement

Since its launch on 1 January 2013 as the blogging platform of the Sustainable University One-stop Shop experiment (http://www.sustainableuni.kk5.org/), this blog published 11 posts until January 2014, gradually building up the Planetshire University Model.

1 January 2013
Sustainable University Notes: An introduction

10 January 2013
Sustainability: The challenge

24 January 2013
Sustainability: The definition

15 February 2013
Education’s role in addressing sustainability and ESD

24 May 2013
Higher Education’s role in building a sustainable world

21 July 2013
Pathways to a sustainable university

6 October 2013
EDUCATION pathway to a Sustainable University (Part 1): curriculum content and delivery

21 October 2013
Opportunities for integrating sustainability across curricula (Part 2 of EDUCATION pathway to a Sustainable University)

30 October 2013
University of Planetshire approach to integrating sustainability across the curriculum (Part 3 of EDUCATION pathway to a Sustainable University)

4 November 2013
Outputs of the University of Planetshire Approach to integrating sustainability across the curriculum (Part 4 of EDUCATION pathway to a Sustainable University)

1 January 2014
Will it work? – The University of Planetshire Approach to integrating sustainability across the curriculum (Part 5 of EDUCATION pathway to a Sustainable University)

Then, the 12th post, on The Planetshire University Model, was published in March 2014:

Sustainability as an enhancer of reputation and financial position | The Planetshire University (PU) model

Further development of this Model led to its second version in August 2014. The proposal in full (also as PDF) is available from:

Sustainability in the curriculum as a driver of reputation enhancement and stakeholder engagement | The Planetshire University (PU) Model (v2)

This proposed R&D project will aim to enhance academics’ engagement in sustainability at Planetshire University (PU, a hypothetical university) while:
·        Enriching and supporting PU’s programme of integrating sustainability across its curriculum, and
·        Using sustainability as a driver of the institution’s reputation enhancement and stakeholder engagement

Its Executive Summary is as follows:

This research and development project will aim to enhance academics’ engagement in sustainability at Planetshire University or PU (a hypothetical university) while (a) enriching and supporting PU’s programme of integrating sustainability across its curriculum, and (b) using sustainability as a driver of the institution’s reputation enhancement and stakeholder engagement.

Its strategy will bring together PU’s disciplines, stakeholders and efforts onto a common online platform by way of a project that comprises four elements: (1) academic engagement in sustainability, (2) a sound theoretical basis, (3) a practical approach, and (4) mutually beneficial, inclusive and regular engagement. Academic engagement comprises: co-create discipline-friendly sustainability profiles through a research study; enable academics to showcase their expertise in the public domain; and help their learning and teaching of sustainability. The sound theoretical basis spans both organisation theory (e.g., Ambiguity Advantage, Stakeholder Approach and CSR) and theories in SHE (e.g. campus as a living lab for sustainability learning, three curricula opportunities for ESD, and the 4C Model). The practical approach revolves around the learning from the proposer’s experiment called The Sustainable University One-stop Shop http://www.sustainableuni.kk5.org/ (recognised in UNEP’s Greening Universities Toolkit). Mutually beneficial, inclusive and regular engagement is ensured by a number of ways, including provision of a choice of three welcoming gateways to the world of sustainability (Subjects, Interests and Continents), use of diverse means for engagement (ranging from research to poetry) and setting up and leading an RCE on ESD as part of UN University’s global RCE network.

Project deliverables are of seven types, under three broad categories: (1) online one-stop shop suite (i.e., PU One-stop Shop for a Sustainable World, flanked by six satellite websites, including Curriculum, Campus and Research); (2) offline deliverables, including an ESD helpdesk, academic papers and press articles; and (3) RCE Planetshire tools (if established) (e.g. RCE London http://www.londonrce.kk5.org).

The proposal can be implemented as an R&D project in which the proposer is happy to work as a research assistant, or as a PhD project. He has the necessary strengths to play the diverse roles demanded by this project, including journalism, photography, design and marketing/branding. Feasibility of this project is strengthened by a number of factors, such as innovative integration, cost effectiveness, simple implementation, mutually beneficial stakeholder engagement and the proposer’s strengths.

Among this project’s other benefits are staff development, cost savings and contribution to HE agendas (e.g. student recruitment, employability, carbon reduction, research impact, internationalisation, quality, e-learning, access). By becoming the host institution of this innovative PU Model, a university can position itself at the forefront of the global endeavour for Sustainability in HE and ESD.

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I am looking for a host institution to implement this innovative model. If you are interested, please contact me on asitha_jayawardena@yahoo.com

Become the host institution of this innovative Planetshire University (PU) Model and place your university at the forefront of the global endeavour for Sustainability in Higher Education and Education for Sustainable Development (ESD)….


NOTE:

Asitha Jayawardena is the founder of The Sustainable University One-stop Shop (SUOSS) (http://www.sustainableuni.kk5.org) and The Planetshire University (PU) model (http://sunewsinfo.wordpress.com/proposal/), which frames sustainability as an opportunity for organisations, particularly universities, for reputation enhancement and stakeholder engagement. His LinkedIn Group is ‘Sustainability, Education and Engagement | ESD at Planetshire University’ http://www.linkedin.com/groups/Sustainability-Education-Engagement-ESD-Planetshire-8102240. His profile and portfolio http://issuu.com/aij3/docs/profile-asitha

The Sustainable University One-stop Shop experiment www.sustainableuni.kk5.org


Thursday 20 March 2014

Sustainability as an enhancer of reputation and financial position | The Planetshire University (PU) model

(A proposal for an R&D project at a university)
Asitha Jayawardena
MSc (Sustainability), MSc (Education for Sustainability), MPhil (Green buildings), BSc Eng (Hons) (Civil Engineering)
Founder of The Sustainable University One-stop Shop (http://www.sustainableuni.kk5.org/)

CONTENTS
·        Context | Stakeholders | Aim | Strategy | Deliverables | Implementation | Feasibility | Benefits | Legacy | Proposer’s strengths | Contact | References
·        APPENDIX | Outline of deliverables | Proposer’s past work similar to proposed deliverables

_______________________________________________________________________________

Context

Like others, Planetshire University (PU) is under pressure from its wider community to play an active role in society’s endeavour for a sustainable world. In response the university has put in place a programme for integrating sustainability across the curriculum, focusing on its core function, i.e. education. Currently, the programme is facing formidable challenges, ranging from cutting across disciplinary boundaries to stakeholder engagement.
Note: PU is a hypothetical UK university

Stakeholders

PU community (students, academics, operations and other staff, the executive, communications/ marketing/ branding team, alumni), its stakeholder organisations (business, state and not-for-profit) and its wider community, local to global.

Aim

To support the maintenance and development of PU’s programme on integrating sustainability across the curriculum while using it as an opportunity to enhance the institution’s reputation and financial position
Note: This project will support the PU’s ongoing sustainability-in-the-curriculum programme in the areas of education, communication, research, networking, motivation and branding. (If PU has no such programme, this project could act as the basis for putting such a programme in place.)

Strategy

·        A sound conceptual basis:
o   Ambiguity Advantage: Use ambiguity of the concept of sustainability as an opportunity to enhance the reputation and financial position of the university – informed by Wilkinson (2006)
o   Synthesis of core concepts: Considering campus as a living lab for sustainability learning (Beringer and Adomssent, 2008), provide support for PU’s ongoing sustainability-in-the-curriculum programme by utilising the opportunities in formal, informal and campus curricula for advancing ESD internally and externally (Hopkinson, Hughes, and Layer, 2008) while bringing together all internal and external stakeholders under an adapted 4C Model (Jones, Selby and Sterling, 2010) into a mutually beneficial relationship for all under the shade of PU branding
·        A practical approach:
o   Use learning from a globally recognised experiment of three years: Adopt innovative integration for synergy development, mutually beneficial stakeholder engagement, cost-effectiveness and simple implementation as practised in the forerunner to this proposal, namely the three-year-old live experiment The Sustainable University One-stop Shop www.sustainableuni.kk5.org/ (recognised in UNEP’s Greening Universities Toolkit http://www.unep.org/Training/docs/Greening_University_Toolkit.pdf, page 61)
o   Efficiency: Build on PU’s existing strengths (e.g. experts, networks, resources)
·        Mutually beneficial, inclusive and regular engagement:
o   Three gateways to the world of sustainability: Engage students, academics and other stakeholders by providing them with three choices of interesting and comfortable gateways to the world of sustainability, i.e. subject areas, interests (e.g. energy, water, etc) and continents (e.g. Africa)
o   Diverse means: Adopt a range of diverse means for advancing ESD innovatively (e.g. from hard, e.g. scientific research, to soft, e.g. poetry)

o   Engagement through RCE: Launch and lead an RCE Planetshire (as part of UN University’s global RCE network) as a vehicle for driving ESD locally in Planetshire while linking the region to global networks


Notes:
·        Adapted 4C Model comprises Institution (Governance and Operations), Knowledge (Teaching and Research), Community (Consultancy and Outreach) and Culture
·        This project will not propose any changes to the formal curriculum or the ongoing sustainability-in-the-curriculum programme. Instead it will enrich these two by advancing ESD through innovative integration, internally and externally, through a PU-branded window
·        RCE is Regional Centre of Expertise on ESD
·        London RCE on ESD www.londonrce.kk5.org is an example of a UK RCE – one of the 127 RCEs of the UN University’s global RCE network on ESD. The proposer has volunteered for its communications since March 2010
·        If PU is within an existing RCE region, PU should actively support that RCE, enjoying the accompanying benefits, ranging from use of UN branding for PU’s ESD-related events, projects and programmes to linking with ESD actors, local to global



Deliverables

Deliverables are of seven types, under three broad categories:

Online one-stop shop suite:
·        Websites
o   Planetshire University (PU) One-stop Shop for a sustainable world (central platform)
o   A suite of six satellite websites (Curriculum, Campus, Research, Wider world, Perspectives, Green Ideas bank)
·        PDFs (flier, newsletter, knowledge sheets, annual review)
·        Social networking tools (eight in total, including blog, ESD reflections diary and online library)

Offline deliverables:
·        ESD Helpdesk
·        Publications (academic papers, press articles, book)
·        Exhibitions (Knowledge notice boards based on subjects, interests & continents; and World days and annual exhibitions)
Note: PU experts (academics and operations staff) will act as resource persons for press articles

RCE Planetshire tools:
·        RCE Planetshire website, news website & social networking


A three-year Research and Development (R&D) project run by the proposer (founder of the UNEP-recognised Sustainable University One-stop Shop www.sustainableuni.kk5.org/), working as a research assistant under appropriate supervision.


Feasibility

A high level of feasibility due to relatively strong demand for such an initiative, robustness of the approach, innovative integration (especially education, communication, research, networking, motivation and branding), cost effectiveness, simple implementation, mutually beneficial stakeholder engagement and proposer’s strengths.

Benefits

This cost-effective project of simple implementation will enhance:

·        PU’s reputation by contributing to the following:
o   Producing sustainable graduates (Quality, Graduate employability, Interdisciplinarity)
o   Sustainable campus programme (Operational sustainability, Carbon reduction, Efficiency)
o   Advancing PU’s sustainability oriented research, including research into sustainability in higher education (Research impact, Transdisciplinarity)
o   Outreach as a provider of free-of-charge sustainability services to wider community in terms of public education, networking and motivation (E-learning, Access, Social responsibility)
o   Mutually beneficial stakeholder engagement through sustainability, placing PU at the forefront of the global endeavour for sustainability in higher education (internationalisation, global citizenship)
·        PU’s financial position as follows:
o   Cost savings through efficient use of resources as a result of enhanced sustainability culture at PU (Efficiency, Culture)
o   Higher productivity and retention of staff due to their enhanced job satisfaction resulting from doing good to build a sustainable world (HR development, Productivity)
o   Benefits resulting from the sustainability brand value developed through reputation enhancement mentioned above (Student recruitment, Grants, Consultancy, Financial resilience)
Note: Relevant HE agendas and areas are given in brackets above.

Legacy

Legacy will mainly comprise:
·        The Planetshire University One-stop Shop for a Sustainable World (along with its satellite websites and PDFs)
·        The book Integrating sustainability across an institution: Lessons from Planetshire University
·        RCE Planetshire (i.e. initiated as part of this project)
·        Sustainability/ESD networks, local to global

Proposer’s strengths

·        Knowledge: Education for sustainability (MSc), Sustainability Environment and Change (MSc), Green buildings (MPhil), Civil Engineering (BSc Eng)
·        Skills: Innovation, writing, research, social media, science communication, arts (photography, painting, poetry), layout design, web development, entrepreneurship
·        Experience: Online one-stop shop development, research and academic, sustainability/ corporate communications, journalism, social media, resource development, RCE development
·        Networks: Global RCE network, EfS learning community of LSBU, LinkedIn (nearly 800 connections), Twitter (1150 followers), Klout score 50 (as in March 2014) http://klout.com/sustainableuni1
·        Passion: Sustainable University, ESD, writing and Innovation
·        Achievements: innovation, research, science communication and art
Note: LSBU is London South Bank University

Contact

Is the situation at your university similar to the one at Planetshire University (PU)? Would you like to use your university’s sustainability-in-the-curriculum programme as an opportunity to enhance its reputation and financial position? If your university hasn’t got such a programme yet, would you like to put one in place? Then, please feel free to contact the proposer:
·        By email: asitha_jayawardena@yahoo.com
·        On LinkedIn: http://uk.linkedin.com/in/asithaj/
·        On Twitter: http://twitter.com/#!/sustainableuni1

References

Beringer, A. and Adomssent, M. (2008) Sustainable university research and development: inspecting sustainability in higher education research. Environmental Education Research, 14(6), pp.607-623.

Hopkinson, P., Hughes, P. and Layer, G. (2008) Sustainable graduates: linking formal, informal and campus curricula to embed education for sustainable development in the student learning experience. Environmental Education Research, 14(4), pp.435-454.

Jones, P., Selby, D. and Sterling, S. (2010) Sustainability Education: Perspectives and Practice Across Higher Education. London: Earthscan.

Wilkinson, D. (2006) The Ambiguity Advantage: What Great Leaders are Great At. Palgrave Macmillan.

Note: Greening Universities Toolkit of the United Nations Environment Programme (UNEP)
http://www.unep.org/Training/docs/Greening_University_Toolkit.pdf (The Sustainable University One-stop Shop is on page 61)

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APPENDIX 1:
An outline of PU project’s deliverables

Types of deliverables
·        Online One-stop Shop suite (websites, PDFs and social networking)
·        Offline deliverables
·        RCE Planetshire deliverables

Online One-stop Shop suite (websites, PDFs & social networking):
Websites (and their main pages)
·        Planetshire University One-stop Shop for ESD (central platform): Home | Curriculum | Campus | Research |  Wider world | Perspectives | Green Ideas
·        Sustainable Curriculum: Home | ESD & Curriculum | Sciences | Social Sciences | Humanities | Industry (i.e. world of work)
·        Sustainable Campus: Home | Sustainable Campus | Carbon | Energy | Waste | Water | Procurement | Transport | Biodiversity | Built environment
·        Sustainability Research: Home | Sustainability in HE | ESD | Sciences | Social Sciences | Humanities
·        Sustainability in the Wider World: Home (‘live’ updates stream of news, features & blogs worldwide) | Africa | Asia | Australasia | Europe | Latin America | North America
·        Sustainability Perspectives: Home | Quotes & sayings | Poetry | Folktales | Anecdotes | Art
·        Green Ideas Bank: Home | Campus | Curriculum | Research | Wider community
PDFs
·        PDF Flier
·        PDF Knowledge sheets: Four sets: Subjects, Interests, Continents and themes (those not covered under Interests, e.g. poverty)
·        PDF Newsletter
·        PDF Annual review
Social networking
·        Project Blog
·        ESD Reflective Diary Blog
·        Twitter
·        LinkedIn
·        FaceBook
·        YouTube
·        Flickr (photos)
·        Online Library (A store of PU project publications for easy viewing/downloading)

Offline deliverables:
·        Help Desk: Provider of guidance, information and networking opportunities to internal stakeholders on request, especially on how subjects relate to sustainability
Publications
·        Academic papers: Dissemination of the findings of the PU project
·        Press articles: On key sustainability themes written with PU professionals (e.g. academics, researchers, managers) as resource persons
·        Book: Integrating sustainability across an institution: Lessons from Planetshire University, a book in simple language although based on the PU research project
Exhibitions
·        Knowledge notice boards: Three sets of ongoing exhibitions on campus premises (Subjects, Interests and Continents)
·        World Days exhibitions (e.g. Water, Fairtrade)
·        Annual exhibition

RCE Planetshire tools (an example: London RCE http://www.londonrce.kk5.org)
·        Main website
·        News website
·        Twitter


APPENDIX 2:
Proposer’s past work similar to PU project’s deliverables

Deliverables of PU project
Proposer’s past work similar to PU project deliverables
Planetshire University One-stop Shop for a Sustainable World
The Sustainable University (SU) One-stop Shop http://www.sustainableuni.kk5.org/

Sustainable Campus

Sustainability Research

Sustainability in the Wider World

Sustainability Perspectives
Published poetry:

PDF Flier

PDF Knowledge sheets
Sustainable Business guide (http://issuu.com/aij3/docs/lrce-sb-bklt)

PDF Newsletter
London RCE newsletter http://issuu.com/aij3/docs/lrce-nl
Holcim Voice newsletter
http://issuu.com/aij3/docs/hll-voice-nl (a printed newsletter, not produced using Word-PDF combination)

PU Project blog
ESD Reflective Diary blog
Twitter
LinkedIn
Proposer’s LinkedIn profile http://uk.linkedin.com/in/asithaj/
Flickr
Proposer’s photo stream http://www.flickr.com/photos/aij3/
Online Library (issuu.com)
Proposer’s publications shelf http://issuu.com/aij3
Academic papers
Two papers on thermal comfort in passive buildings published in 2002 and 2003 in the journal Energy for Sustainable Development

Press articles
Three press articles (out of a total of 140) published in the national press in Sri Lanka (with Moratuwa University’s academics as resource persons):
·        Buildings for sustainability: An overview http://www.island.lk/2007/07/03/L2.pdf
·        Understanding waste – the first step in solving Waste Crisis (Part 1) http://www.island.lk/2007/06/12/L2.pdf
·        World Trade Centre (WTC) disaster: Lessons of safety http://archives.dailynews.lk/2001/09/21/fea02.html
A column published in the national press in Sri Lanka

RCE Planetshire’s logo, website, news website and Twitter
London RCE website http://www.londonrce.kk5.org
London RCE News website http://londonrcenews.wordpress.com/
London RCE twitter http://twitter.com/rcelondon


The Sustainable University One-stop Shop:
Satellite websites: News and Information | Research | Good Practice | Quotes | Blog Diary | Micro-blog (Twitter)